Travis helps authenticate the Jordan Brand for a new generation - for today’s generation. For us in the brand, we get the humble opportunity of working with them. “All of our athletes and entertainers are selected because they represent a certain greatness in their field or craft. “Travis has been huge this year,” Creech said. In June, Jordan Brand collaborated with Scott to deliver his signature “Cactus Jack” Air Jordan 4s - one of the hottest pairs of sneakers that’s dropped in 2018. That’s what you can get when you do Flight Knit … some more modern technical innovation, and taking the PSG collab and putting it on someone like Travis? Unexpected.” “It’s not screen-printed the fabric is interwoven. “We’re so fortunate to have partners like Travis Scott debut something like this,” said Creech. In late August, at the Cabaret Vert Festival in France, musical artist and Jordan Brand ambassador Travis Scott came onstage in this PSG Flight Knit jersey a few days before his third studio album, Astroworld, reached platinum status. Before the release, Creech walked The Undefeated through the collection at Nike’s New York headquarters. The Jordan Brand x PSG collection consists of more than 25 different pieces, from a beanie to a parka, and includes two specialized models of signature Air Jordans and two pairs of soccer boots. Because our apparel is starting to go into a new place … that’s kind of how the conversation started.” Our guys said it wouldn’t be Jordan if we didn’t do some lifestyle product - shoes and apparel. “We started meeting with the footwear team and the apparel team. “The football team came to us and said, ‘Hey, with the Neymar collection, wouldn’t it be great to take this to the pitch?’ ” Creech said. In 2016, Neymar collaborated with Jordan for a football boot, a sneaker and apparel. In August 2017, when Neymar switched clubs from Barcelona to PSG for a world-record €222 million fee ( more than $257 million), a connection between the brand and club became more apparent. The brand began the design process of the collection about 18 months ago - before France won the 2018 World Cup and PSG signed its two biggest stars, the 26-year-old Brazilian Neymar Jr. And, for nearly a decade and a half, Jordan has supported Quai 54, the biggest streetball tournament in the world. By 2017, the brand announced a partnership with the French Basketball Federation. The brand’s first European store, the Jordan Bastille, opened in Paris in 2016. Jordan has had roots in France, especially the country’s capital city, since Michael Jordan visited Paris for the first time in 1985. And we felt like the next step, from a global standpoint, was football.” “It’s about the idea of dimensionalizing,” said David Creech, Jordan Brand’s vice president of design. Jordan has also announced an apparel and footwear collection with PSG, the first line with a soccer team in brand history, which releases on Sept. The brand has reached a multiyear agreement with Paris Saint-Germain (PSG) for the Jumpman logo to appear on a pair of the French club’s kits. They are often gems that provide a new proof of an old theorem, a novel presentation of a familiar theme, or a lively discussion of a single issue.NEW YORK - From the hardwood of a court to the grass of a pitch, the Jordan Brand is extending its global reach to include football - also known as soccer. Notes are short, sharply focused, and possibly informal. Appropriate figures, diagrams, and photographs are encouraged. Novelty and generality are far less important than clarity of exposition and broad appeal. Articles may be expositions of old or new results, historical or biographical essays, speculations or definitive treatments, broad developments, or explorations of a single application. Monthly articles are meant to be read, enjoyed, and discussed, rather than just archived. The Monthly's readers expect a high standard of exposition they expect articles to inform, stimulate, challenge, enlighten, and even entertain. Authors are invited to submit articles and notes that bring interesting mathematical ideas to a wide audience of Monthly readers. Its readers span a broad spectrum of mathematical interests, and include professional mathematicians as well as students of mathematics at all collegiate levels. The Monthly publishes articles, as well as notes and other features, about mathematics and the profession.
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